The Caribbean Hotel and Tourism Association (CHTA) is partnering with travel associations around the world to strengthen the tourism sector in the region.
President of the Caribbean Hotel and Tourism Association (CHTA) Karolin Troubetzkoy disclosed that under the stewardship of the World Travel and Tourism Council (WTTC), CHTA has joined forces with close to a dozen regional and national travel organizations to advocate for the sector among governments, legislators and economists.
The National Travel Association Coalition (NTAC), which comprises travel associations from Australia, Canada, the Caribbean, Egypt, Europe, Japan, New Zealand, South Africa, the United Kingdom and the United States, provides a forum for national travel associations to support each other and ensure the sustainable growth of travel and tourism.
The CHTA president said the coalition is considering centralized funding and collaboration on similar projects to improve cost efficiency, as well as the benefit of jointly seeking other sources of support.
Tourism is one of the world’s largest economic sectors, contributing more than 10 percent to global Gross Domestic Product (GDP).
The industry now supports one in 10 jobs on the planet, according to WTTC. Its impact on the Caribbean is even greater.